Announcing Our New Website: Welcome to DaxieEyewear.com

Announcing Our New Website: Welcome to DaxieEyewear.com

There’s a fresh frame of mind in the world of eyewear, and it’s finally live online. We’re delighted to invite you to our just-launched website, daxieeyewear.com, where bold style, optical expertise, and the joy of self-expression are just a click away. Whether you’ve been following our journey from the iWear days, met us at a Sussex pop-up, or you’re simply searching for glasses with character, this is your new home for all things Daxie.

Why a New Website? A New Chapter for Daxie Eyewear

For us, eyewear is never an afterthought, it’s where design meets personality, and confidence meets comfort. Our new website is not just a shop front; it’s a space crafted for real people who want something better than bland, mass-market frames or impersonal online “experiences.” Here, every detail is shaped by our decades of optical expertise, a genuine love for quirky classics, and a belief that glasses should fit your life (not just your prescription).

What’s Waiting for You at DaxieEyewear.com?

Explore Our Autumn Styles, Greens & Tortoise Shells Lead the Way

This season, our own brand collection puts forest greens and timeless tortoise shell centre stage. Whether you’re craving a leafy pop, a deep olive tone, or the versatile warmth of classic tortoise shell, you’ll find statement frames designed to flatter, fit, and offer something unmistakably yours. Every Daxie frame is made for real life: durable, comfortable, and just the right kind of bold. All available with reflective and blue-screen coatings as standard, plus our honest advice on choosing the right style for your face, your wardrobe, and your autumn mood.

Book a Consultation, Online or In Person

We know that shopping for glasses should feel personal and pressure-free. That’s why you can book a one-to-one video fitting with Lin, the original “frame whisperer,” for friendly expert guidance wherever you are in the UK. Or, if you’re local to Sussex, join us at one of our September pop-up fittings at Jojo Boutique in Cuckfield (don’t miss 6th, 10th, 19th, and 24th September!). Try on the new collection, ask us anything, and discover what makes Daxie Eyewear a little different.

Shop and Save, Special September Offers

To celebrate the website launch, we’re offering a special September treat: Free Transitions (colour-changing) lenses or Free Anti-Glare Coatings with every pair of glasses purchased. No coupons or code clouds, just real value, as a thank you for joining us on this new adventure. Whether you love sunny strolls or work long hours in front of a screen, these lenses bring out the best in both your vision and your style.

Daxie: Designed with You in Mind

Our brand pillars haven’t changed, just our digital window to the world. We’re still:

• Designed with Style in Mind, frames with real presence, not fashion afterthoughts

• Built on Optical Expertise, decades of know-how, and never any guesswork

• Made for Real Life, because your glasses should work for you, not the other way around

• Your Glasses, Your Way, new, vintage, reglazed, or a bespoke one-off, if it’s possible, we’ll do it

We’re especially proud to bring our expertise and warm, playful service to the digital space, celebrating individuality at every age, stage, and style. You’ll still find Natalie and Lin (and perhaps a well-timed sausage dog cameo or two) just a message away.

What’s Next?

We have even more planned for the coming months, from behind-the-scenes stories to fresh collections, style inspiration, and creative customer moments. Make daxieeyewear.com your first stop for updates, advice, and a proper style refresh. Our door, virtual or real, is always open.

Thank you for standing out with us. Here’s to seeing things differently (and much more stylishly).

Visit our sparkling new home: daxieeyewear.com

Special Offer: Free Transitions or Free Anti-Glare Coatings with every pair of glasses purchased in September.

We can’t wait to welcome you.